WhatsApp has introduced a new feature ‘Flows’ for its business platform that will enable users to choose their train seat, order a meal or book an appointment – all without leaving their chat. In a blogpost today, WhatsApp said, “With Flows, businesses will be able to provide rich menus and customisable forms that support different needs. We’ll make Flows available to businesses around the world using the WhatsApp Business Platform in the coming weeks.”
The blog further said, “Starting today, people in India can add items to their cart and send a payment using the method of their choice from all supported UPI apps, debit and credit cards, and more. We’re excited to be working with partners Razorpay and PayU to make paying for something as simple as sending a message.”
WhatsApp is also making it possible for businesses to receive verification from Meta, which helps people to know they are chatting with the right business. To become Meta Verified, businesses demonstrate their authenticity to Meta, and, in return, receive a verified badge, enhanced account support and impersonation protection.
“For businesses interested in signing up, Meta Verified will come with additional premium features including the ability to create a custom WhatsApp page that is easily discoverable via a web search, and multi-device support so multiple employees can respond to customers. We’ll begin testing Meta Verified soon with small businesses using the WhatsApp Business app before introducing it to businesses on the WhatsApp Business Platform in the future,” the blog added.