Ujjivan Small Finance Bank on Wednesday launched ‘Hello Ujjivan’, a mobile banking application with three Vs – voice, visual, and vernacular-enabled features – to provide banking access to individuals who have limited reading and writing skills. ‘Hello Ujjivan’, co-created with Navana.AI, is accessible by voice in eight languages — Hindi, Marathi, Bengali, Tamil, Gujarati, Kannada, Odia, and Assamese.
“The app is designed to instill banking habits in our micro-banking and rural customers who are digitally challenged,” it said in a statement.
Customers can speak to the app in their native language to perform banking transactions and access services such as paying loan EMIs, opening FD and RD accounts, transferring funds, checking account balance, and updating passbooks, it was stated.
“The app’s intuitive AI and machine learning capabilities enable it to comprehend customers’ unstructured banking requests and provide the desired result. The application engine adapts to the various dialects of the user and has the capacity to learn and respond to their particular dialect,” the statement said.
“The app also provides a visual representation, along with a recorded voice guide in the user’s preferred language at every step, allowing them to transact without fear or reliance on others, thereby removing the anxiety associated with online banking transactions,” the bank added.