Future Generali India Insurance today launched a new health insurance plan that can be tailor-made to address growing aversion of customers to inclusion of standardised features in the policies.
“Sensing the growing need for customization, FGII introduces its new health insurance plan – D.I.Y HEALTH,” the company said in a release.
The plan allows customers to design their personalised tailor-made policy in line with their health insurance needs. Features such as maternity cover, critical illness booster, air ambulance, as also accidental death cover can be availed on-demand, as against it being a mandatory feature.
The so-called D.I.Y HEALTH will include base plan comprising 17 features and 20 optional covers.
“With D.I.Y HEALTH, customers will become architects of their own protection, building customised plans that suit their unique health needs,” said Anup Rau, Managing Director and CEO, Future Generali India Insurance.
The company said it had conducted a survey in association with Unomer, where most customers out of more than 1,500 respondents across 14 Indian cities felt current health insurance policies lack customisation. The survey found 94% of the respondent would prefer to customise their health insurance policies if possible.
Eight in 10 consumers looking for customisation of health insurance are willing to pay an additional premium and opt for the insurance they require specifically rather than paying for something they don’t need, according to the survey.