Flipkart has launched ‘Flipkart Commerce Cloud,’ which offers retail technology solutions for International retailers, marketplaces and e-commerce platforms. The company aims to help retailers across the world grow their business and solve business needs through intelligent and Artificial Intelligence (AI)-driven solutions. The suite of solutions comprises the entire marketplace technology stack out of a box, retail media solution, pricing solution, inventory management and forecasting solutions, among others. Each solution is built using AI and Machine Learning (ML), and is scale-tested at Flipkart every day, a statement from Flipkart notified.
Anand Lakshminarayanan, Senior Vice President, Shopping Experiences and Commerce Cloud, Flipkart, said in the statement, “Flipkart is built on the foundation of technology and innovations that created Indian e-commerce from scratch, and, is today helping millions of consumers and hundreds of thousands of sellers and brands experience the benefits of online commerce. Having served Indian customers, and one of the most complex retail markets in the world, we have built and scaled technology solutions that work seamlessly beyond social and economic barriers. Flipkart Commerce Cloud is a testament for the “Made in India” story – technology that was built for India and now available for the global retail market. We are confident that these scale-tested, robust solutions will help enterprises across the globe with their digital transformation in e-commerce, scale their business and deliver new customer experiences.”
As more brands and retailers move towards omni-channel distribution, they are seeking intelligent retail solutions that can help them maximise their sales and boost their online performance. Flipkart Commerce Cloud aims to equip global businesses with robust technology solutions that help them create personalised experiences driving greater operational efficiencies and profitability, the statement added.
At present, Flipkart Commerce Cloud offers three business solutions which are being used at Flipkart to serve millions of requests every day. These are: Marketplace Technology Stack (that helps online and offline retailers and brands launch or scale an online marketplace with the advanced capabilities of a mature digital platform), Retail Media Solution (an ads engine that understands the online shopping journey of users, and their current shopping intent and places relevant, personalised ads using advanced AI/ML algorithms) and Retail Pricing Manager (a cloud-based SaaS offering for retailers to understand the competitive pricing strategies and optimise pricing to maximise margins and volumes), according to the statement.